Well before Swift made her own pit stop at the iconic LGBTQ landmark, the Jonas Brother addressed crowds gathered outside Stonewall to honor the 49 people killed during an attack on Pulse Nightclub, a gay bar in Orlando, Fla., just hours before. Twenty years ago, it would have been impossible to explain what Nick Jonas was doing at the Stonewall in June 2016. (Pacific Press/LightRocket via Getty Images) The backlash against Swift may be less about her than it is about an era in which that intimacy has often been exploited to further someone’s bottom line.
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Pop stars, and, in particular, outsized female singers, have always had a special relationship with LGBTQ people, dating back to the days in which Judy Garland was so synonymous with her gay fans that the symbol of Pride is a rainbow. economy every year - which translates to a major marketing opportunity for both up-and-coming and established artists. The National Gay and Lesbian Chamber of Commerce estimates that LGBTQ individuals contribute $1.7 trillion to the U.S. As LGBTQ people gain greater visibility and acceptance in mainstream society, their cultural and financial capital has risen in kind. Witnessing one of the biggest pop stars in the world mix activism with capitalism while speaking out in favor of equality is a pretty good problem to have.
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The day after “You Need to Calm Down” dropped, she stopped by the famed Stonewall Inn in New York City’s West Village to surprise fans - and subtly remind them to download the single. 23, just days after the VMAs performance. As one of our most business-minded pop stars, her advocacy for equality has been, for some, indistinguishable from a marketing push: Swift’s seventh studio album, “Lover,” was released Aug. Swift’s newish-found LGBTQ activism has made the singer a target of criticism since the track debuted in June, just in time for Pride Month. If Swift didn’t fire Nancy Pelosi out of a sparkly cannon, it’s likely because the bit was cut for time. The performance ended with a shout-out to the Equality Act, a federal bill that would ban anti-LGBTQ discrimination in housing and employment, in big, yellow CGI letters.
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Complete with stadium-sized rainbows and giant pinwheels, she performed the track - in which she entreats listeners to give homophobes the cold shoulder - flanked by drag queens formerly of “RuPaul‘s Drag Race.”
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In late August, Swift opened the 2019 MTV Video Music Awards with a performance of her LGBTQ allyship single “You Need to Calm Down” that was essentially activism via skywriter. Taylor Swift may be one of the defining singer-songwriters of her era, but subtle she is not.